The reason for this new approach to chip design is simple – customers are demanding it. Singhal said that 42 per cent of datacentre managers expected to run out of available power by 2010 and were currently spending 50 cents on cooling and power for every dollar they spent on hardware.
“Energy efficiency is a requirement to get a foot in the door,” said Steve Gunther, another Intel architect.
“If it’s not energy efficient then a company or government won’t buy the system at all.”







