"A new online video game has been developed in honour of US president elect, Barack Obama. Super Obama World has Obama running round a world modelled on Nintendo's Super Mario World.

The game takes a satirical look at US politics, with Obama collecting flags and dodging lipstick-wearing pit bulls, lobbyists and Sarah Palin.

The game is free to play online, and the developers plan to add further episodes throughout Obama's presidency.

As well as satirical characters, the game's environment also features luxury stores Neiman Marcus and Saks Fifth Avenue, in reference to the fact that the Republican campaign reportedly spent more than $150,000 on vice presidential candidate Sarah Palin's wardrobe.

As much as the Obama campaign embraced technology, it can be said that technology embraced him. Obama supporters spawned viral videos such as "I've got a crush on Obama" and numerous fan sites.

Though Republican nominee John McCain's camp established an online presence making use of new media, McCain was more often the subject of online parody; millions viewed the animated "Time for Some Campaignin'" by digital entertainment studio JibJab.

This might go some way to explain why young voters, who themselves embrace the web and new media, favoured the Democrats by more than two to one. "