"Did you think that you already owned the biggest baddest air cooler in the world? Well you are wrong. Soon a few thousand of you will get the ability to join the Ultra Extreme Copper Club. Size does matter, and even more so, what you're made of.

... Has Thermalright fallen into the same lazy, business as usual, mindset? Not content to sit back and wait for someone to challenge it, Thermalright has decided to challenge itself. In an attempt to push the boundaries of thermodynamics, Thermalright is bringing to market an all copper version of their very best cooler called the Thermalright Ultra Extreme Copper, or as we will be referring to it from here out, the “TRUE Copper.”